f you're relatively new to mobile apps, then you might be thinking "what does a mobile app actually do?" or "how can I use an app?".
If that's you, then I hope to clear the muddy water a bit...
An app can do almost anything that you want it to. It really does depend on what you do as a business or what idea you have.
To help, I'm going to share with you 4 things an app can do...
1. Entertain
There are countless games on the app stores at the moment and it's growing. With the success of games like Angry Birds, developing a game app can prove to be a very lucrative investment. However, an app doesn't have to be a game to entertain. It could also play videos and music.
2. Educate
If you teach, coach or counsel. An app can be a great medium to share your expertise to the world and help them in the areas of your specialty.
3. Sell
Just as you sell things in your store and on a website, you can only sell them on a mobile app too; making it extremely easy for your customers to buy from you.
4. Serve
If you're a service based business like a restaurant, hairdresser, spa, nightclub or accountant; an app can give your clients the ability to see your services/events, book them, contact you and even find you more easily from their mobile phone.
A mobile app can also do a combination of any of the above. For example, a hairdresser's app primarily serves, however it can also educate with video tutorials or advice.
Which use you decide to develop your app for, the main thing is that your app should be interactive.
Now, since you're still hear reading this article, I'm going to throw in a 5th way to use mobile apps, something I'm been getting a lot of request for, and it's this...
5. Improve Efficiency
You see, an app doesn't only have to be for customers, it can also be for internal teams. Time is becoming more and more precious and with the availability of apps, you don't have to continue to use paper and pen methods to document information to later "regurgitate" onto a computer.
If that's you, then I hope to clear the muddy water a bit...
An app can do almost anything that you want it to. It really does depend on what you do as a business or what idea you have.
To help, I'm going to share with you 4 things an app can do...
1. Entertain
There are countless games on the app stores at the moment and it's growing. With the success of games like Angry Birds, developing a game app can prove to be a very lucrative investment. However, an app doesn't have to be a game to entertain. It could also play videos and music.
2. Educate
If you teach, coach or counsel. An app can be a great medium to share your expertise to the world and help them in the areas of your specialty.
3. Sell
Just as you sell things in your store and on a website, you can only sell them on a mobile app too; making it extremely easy for your customers to buy from you.
4. Serve
If you're a service based business like a restaurant, hairdresser, spa, nightclub or accountant; an app can give your clients the ability to see your services/events, book them, contact you and even find you more easily from their mobile phone.
A mobile app can also do a combination of any of the above. For example, a hairdresser's app primarily serves, however it can also educate with video tutorials or advice.
Which use you decide to develop your app for, the main thing is that your app should be interactive.
Now, since you're still hear reading this article, I'm going to throw in a 5th way to use mobile apps, something I'm been getting a lot of request for, and it's this...
5. Improve Efficiency
You see, an app doesn't only have to be for customers, it can also be for internal teams. Time is becoming more and more precious and with the availability of apps, you don't have to continue to use paper and pen methods to document information to later "regurgitate" onto a computer.
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